Context
Understanding how the project fits its setting, use and everyday life before defining the solution.
Strong projects begin with clarity: what a space should accomplish, how it should feel and which decisions are essential to making that intention real.
Understanding how the project fits its setting, use and everyday life before defining the solution.
Establishing a clear direction so later decisions continue to support the same idea.
Selecting materials for how texture, color, proportion and detail work together.
Treating execution as part of the design rather than simply the final stage.
A material, connection or finish has value when it contributes to the larger composition. The goal is not more detail. It is the right detail, in the right place, for the right reason.